Instagram Channels, an in-app group chat where users can follow the latest from their favourite companies, personalities, or niche interests, is being rolled out to users.
Broadcast Chat
This new feature is a “broadcast conversation” that can be added to your IG Direct chat list and used to share and discuss text, images, and polls. This feature, which is now being tested with a subset of users, will soon be made available to everyone on Facebook and Messenger.
Anyone who is interested in creating for Channels and would like to be considered for early access can do so here.