Google is launching collapsible anchors in AdSense, a new ad format designed to boost visibility on mobile devices. Advertisers currently using anchor ads will be automatically enrolled in the next 30 days.
Collapsible anchors are a format that enlarges ad height on mobile devices, giving users the option to shrink the ads back down.
This new feature is expected to increase ad visibility and click-through rates (CTR) by providing more space for advertiser messages.
Collapsible anchors will be available on both top and bottom anchors but are limited to mobile devices and capped in frequency to maintain a balanced user experience.
Since current anchor ad users are automatically enrolled, no action is necessary. However, those who prefer not to enable collapsible anchors can opt out by adjusting their AdSense account settings.
This move underscores Google’s commitment to optimizing ad formats for mobile engagement while keeping user experience in focus.
For advertisers, collapsible anchors offer an enhanced way to capture attention, especially in high-visibility positions, with flexible opt-out options to suit individual strategies.
