YouTube is expanding the use of Shorts as part of its community engagement strategy, and the company is also working to make it easier for Shorts makers to gain subscribers.
Updates On Shorts
Like TikTok’s video reply option, YouTube is introducing Shorts clips as in-stream comment replies. Furthermore, it is introducing Data Stories for posts, which summarize key metrics for each channel in a single place.
At long last, YouTube is allowing subscribers to join a channel right from the shorts feed.
YouTube’s emphasis on short videos is mostly due to the fact that the platform now receives over 50 billion views per day on its vertical video feed, which is modelled after TikTok.
These updates strengthen YouTube’s leading position in the world of short videos.
