White Truffle Menu items, representing a new level of sophistication for the fast-food chain, will be available at select locations across the country beginning Monday, Shake Shack announced on Wednesday.
White Truffle Menu
In an effort to attract customers without resorting to heavy discounts, Shake Shack has introduced the White Truffle Burger. This year, the burger will be put to the test by a larger audience at the chain’s West Village branch in New York.
During the year, the firm will use limited-time offers (LTOs) to increase service frequency and to try out new products like flavored waters with added caffeine and smaller versions of popular menu items like mini-shakes and caffeinated lemonades.
The Vegetable Shack Burger and a non-dairy chocolate shake are just two of the vegan menu additions the business is rolling out this year.
