Considering the current inflationary climate, the corporation is “savvy” about deploying discounts and promotions on its Heinz, Philadelphia, and Capri Sun brands.
Disruptive Marketing
Kraft Heinz has increased its advertising spending to increase its market share, particularly for its Kraft Mac & Cheese and Philadelphia brands. The company has been recognized for its “disruptive marketing” and media efficiency by CEO Miguel Patricio.
Heinz is employing data tools to be “savvy” about promotions and discounts, cutting the amount sold during promotions while increasing return on investment.
