McDonald’s has, as part of its partnership with Disney’s “The Little Mermaid,” debuted a nationwide television campaign featuring the titular character.
Happy Meal
Black Girls Surf is a non-profit organization that trains girls and women to compete in surf competitions, and McDonald’s is using them to promote the movie version of their Happy Meal.
Girls are encouraged to “dream big” in this advertisement, and its association with Black Girls Surf is strengthened.
