Google is stepping up its game by providing businesses an enhanced feature in its Business Profiles. Soon, businesses will have the power to manage their social media links that appear in their local listings on both Google Search and Google Maps. This move is an evolution from the time when Google displayed social media profile links for local listings without direct management options for businesses.
This development can be instrumental for businesses and marketers aiming to have a consistent and updated online presence. The option to directly manage and modify social media links in Google Business Profiles ensures accurate representation and can drive more traffic to designated social platforms.
Google has introduced a comprehensive help document guiding businesses on “how to manage your social links in Google Business Profiles“. Although the rollout isn’t universal yet, select businesses can now navigate to their Google Business Profile, delve into the “edit profile” section, and effortlessly add or tweak their social media links. The capability extends to the Google Business Profile API.
The new feature accommodates a diverse range of popular social media platforms including Facebook, Instagram, LinkedIn, Pinterest, TikTok, X, and YouTube. Google’s guideline is straightforward: businesses can add one link for each social media platform, follow the profile editing steps, select the desired social media, insert the web link, and save.
This initiative by Google Business Profiles is a testament to the platform’s commitment to enhancing user experience and adaptability. Businesses now have an augmented toolset to showcase their brand seamlessly across the digital spectrum. Marketers should capitalize on this to ensure they project a cohesive brand image and effectively channel traffic from Google to their various social platforms.
