Snap, the parent company of Snapchat, has forged an exciting collaboration with Microsoft Advertising to integrate Sponsored Links within their AI-powered chatbot, My AI.
Since its global launch in April, My AI has quickly gained traction with over 150 million users sending a whopping 10 billion messages. This surge has positioned My AI as one of the predominant consumer chatbots on the market.
Snapchat’s massive user base has actively embraced the chatbot for an array of real-world recommendations, ranging from food choices to tech gadgets. Adding to its features, Snap recently trialed Sponsored Links within My AI, aiming to provide Snapchatters with relevant content from chosen partners.
The new partnership with Microsoft Advertising will leverage the latter’s Ads for Chat API. This will facilitate a more connected experience, aligning Snapchatters with pertinent partner content precisely when they express potential interest. For advertisers, this means reaching their audience at pivotal moments of engagement.
For now, Microsoft Advertising’s clientele in the U.S. and specific other markets have the opportunity to connect with the Snapchat audience through My AI, offering conversationally relevant links. While this integration is still in its budding stage, Snap is dedicated to refining the user experience.
Over the upcoming months, collaborations with diverse partners are on the horizon, with the goal of optimizing My AI for both Snap’s community and its broader business interests.
This collaboration between Snap and Microsoft Advertising is a testament to the dynamic evolution of digital advertising. It underlines the potential of conversational AI in enhancing user experience while providing advertisers a unique avenue to connect with their audience. As the boundaries between communication and marketing continue to blur, it’ll be fascinating to see how platforms innovate to keep users engaged and advertisers satisfied.
