Rokt, a leading ecommerce company leveraging machine learning and AI to enhance the shopping experience, has announced a strategic partnership with Vinted, Europe’s premier C2C second-hand fashion marketplace. This collaboration aims to generate new revenue streams and reward Vinted shoppers with highly relevant post-purchase offers tailored to individual customers.
Rokt’s innovative technology empowers businesses to tap into additional revenues, acquire new customers, and strengthen relationships with existing ones. By presenting targeted offers during the final stages of a transaction, Rokt increases the likelihood of conversion.
Courtney Hopkins, VP, Strategic Partnerships, EMEA at Rokt said: “Vinted is laser focused on providing an excellent experience throughout every touchpoint of the customer journey, including keeping fees for buyers low and maintaining their commitment to no seller fees. By leveraging Rokt’s technology, Vinted is able to unlock incremental revenue and money-saving opportunities for its customers. Our partnership launched last year and we have worked closely with the platform to test and learn along the way, ensuring Rokt adds significant value to the customer experience by facilitating post-checkout offers that are highly relevant to each individual shopper.”
The partnership marks a significant milestone in Rokt’s European expansion, following recent collaborations with About You and Deliveroo. Rokt’s exclusive, closed marketplace analyzes over 5 billion transactions across hundreds of top ecommerce businesses, enabling merchants to create a seamless customer experience while controlling the types of offers displayed to their customers.
Satya Vinnakota, Director of Ads at Vinted said: “At Vinted, we always try to understand what valuable services can support an enhanced experience for our members, and drive member engagement and loyalty. We’re extremely pleased to partner with Rokt to make the post-purchase experience feel more personal and valuable to our members by offering relevant messages, offers and, in some cases, even rewards such as discounts and free trials.”
The partnership between Rokt and Vinted demonstrates the growing importance of personalized shopping experiences and targeted marketing. By leveraging machine learning and AI, Rokt is poised to revolutionize the ecommerce landscape, driving revenue growth and customer engagement for businesses across Europe.
