AnyRoad, the premier platform for data-driven experiential marketing, unveiled Pinpoint. This groundbreaking AI-powered feedback assistant is designed to provide you with precise insights on the factors that influence both positive and negative brand experiences.
AnyRoad’s new Pinpoint feature, powered by Natural Language Processing (NLP) and Generative AI, allows brands to analyze consumer feedback, identify trends, and quickly adapt their brand experiences.
Jonathan Yaffe, CEO and Co-Founder of AnyRoad said in a press release: “The need for brands to build meaningful, long-term relationships with their consumers is more important now than ever. But to do this effectively, brands need to deeply understand their consumers, quickly surface trends from feedback, and take the right actions to ensure every event and experience leaves a positive, lasting impression. Our team built Pinpoint to address these needs, and we’re excited to bring this cutting-edge technology to our clients. It is the only experiential marketing solution that allows brands to automatically analyze and take action on consumer feedback in real time, enabling them to continuously improve and consistently provide experiences that drive real impact on brand perception and revenue.”.
AnyRoad is the exclusive solution for experiential marketing that enables you to effortlessly gather, scrutinize, and promptly respond to consumer feedback. Pinpoint’s brand-new feature, infused with NLP technology, revolutionizes the way brands analyze feedback. By quickly identifying the underlying “why,” it empowers them to effectively prioritize and take action on vast quantities of consumer feedback. AnyRoad customers can use the new AI engine to easily understand and analyze feedback in seconds.