Bitly, the world’s leading Connections Platform, has recently unveiled its 2023 QR Code Trends Report. This comprehensive report offers invaluable insights for brands, shedding light on the ever-evolving QR Code landscape since the first half of 2022.
Bitly’s QR Code Report
QR codes have become widely adopted worldwide during the pandemic. They have had a big impact on different industries, changing the way businesses and audiences interact through innovative applications. Businesses across industries, ranging from restaurants and leisure to consumer services, retail, finance, and professional services, are now leveraging the widespread use of QR Codes in order to establish deeper connections with their customers.
Tara Robertson, CMO at Bitly said: “QR Codes have unlocked so many possibilities for businesses of all sizes when it comes to making stronger connections with their audience and customers. New and innovative QR Code use cases are continuing to emerge every day, and we’re thrilled to enable our customers to create these exceptional digital experiences across the entire customer journey.”.
The Bitly QR Code Trends Report analyzed data from Bitly’s QR Code Generator and Connections Platform, which handle over 10 billion monthly digital connections.