Black In Business is a new initiative that offers black business owners free advertising worth 500,000 pounds that Channel 4 has launched in collaboration with Lloyds Bank.
Business Program
The Black in Business program, developed by Channel 4 in collaboration with Lloyds Bank, will provide five black-owned firms with specialized marketing and business help over the course of six months, as well as £100,000 in TV advertising airtime.
The program is a continuation of Channel 4’s ‘Black to Front’ heritage, which attempts to increase the representation of black people in the TV business. Priority will be given to companies that have never advertised on TV when applying for the project, which is open now and closes on June 26.
