Ad Tech

In an endeavor to empower marketers this festive season, Microsoft Advertising has introduced a detailed guide, aptly named “Your Festive...

In the dynamic realm of privacy, first-party data remains a steadfast asset. Google recognizes the pivotal role of this data...

TikTok has introduced a game-changing tool in the world of digital advertising - the TikTok Creative Assistant.

Microsoft Advertising is rolling out several significant updates to enhance the effectiveness of Audience Ads for advertisers.

Ad tech leader TripleLift has unveiled groundbreaking test results for its innovative first-party data targeting solution, revealing its effectiveness in...

Microsoft's recent announcement revealed the company's focus on harnessing generative AI to reshape the landscape of search and online advertising....

Snap, the parent company of Snapchat, has forged an exciting collaboration with Microsoft Advertising to integrate Sponsored Links within their...

In a strategic move to tap into the burgeoning digital video space, Microsoft Advertising unveils its Video and CTV (Connected...

In a strategic move ahead of the festive season, Reddit is enhancing its advertising suite by introducing Brand and Conversion...

The digital advertising landscape is witnessing a significant shift as Meta rolls out its latest feature: branded content search within...