ADVERTISING

In an interesting development, Google and TikTok are reportedly in talks for a potential partnership aiming to meld Google's search...

In a strategic move to tap into the burgeoning digital video space, Microsoft Advertising unveils its Video and CTV (Connected...

As Halloween anticipation builds, Bacardí is plunging headfirst into the eerie season with two TV commercials that nod to iconic...

In a fresh move targeting the youth, Frito-Lay's Flamin' Hot flavor collaborates with rapper Megan Thee Stallion for a campaign...

YouTube is set to roll out refined ad control options for its creators, alongside introducing new display formats tailored for...

Meta has unveiled a fresh guide that showcases its range of automation and generative AI advertising tools, aiming to assist...

In a move to bolster video ad outcomes, Google has unveiled a sophisticated AI tool titled "Creative Guidance."

Toyota is taking a revolutionary approach to its Grand Highlander marketing campaign by combining multicultural and mainstream messages. This significant...

In a pioneering move, Cresco Labs, one of America's foremost cannabis enterprises, has commenced an advertising blitz on Spotify, a...

In a significant move, Google is set to redefine the parameters for advertising blockchain-based games that incorporate Non-Fungible Tokens (NFTs).