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                  Amazon Q Debuts As AI-Powered Business Assistant

                  Amazon Q Debuts As AI-Powered Business Assistant

                  NVIDIA And AWS Team Up To Redefine Generative AI Landscape

                  NVIDIA And AWS Team Up To Redefine Generative AI Landscape

                  Elon Musk’s Bold Stance On X’s Advertiser Boycott

                  Elon Musk’s Bold Stance On X’s Advertiser Boycott

                  Google And Fervo Activate Innovative Geothermal Energy Project In Nevada

                  Google And Fervo Activate Innovative Geothermal Energy Project In Nevada

                  Canva Amplifies Creative Potential With Over 500,000 New Music Tracks

                  Canva Amplifies Creative Potential With Over 500,000 New Music Tracks

                  OpenAI Introduces Free Voice Interaction For All

                  OpenAI Introduces Free Voice Interaction For All

                  Trending Tags

                  • SOCIAL MEDIA
                    • All
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                    TikTok Rolls Out Creative Cards For Content Inspiration

                    TikTok Rolls Out Creative Cards For Content Inspiration

                    Twitch Unveils Privacy Center To Enhance User Data Awareness

                    Twitch Unveils Privacy Center To Enhance User Data Awareness

                    Tumblr Decides To Discontinue Post+ Subscription Model

                    Tumblr Decides To Discontinue Post+ Subscription Model

                    Reddit Unveils New Logo Amid IPO Buzz

                    Reddit Unveils New Logo Amid IPO Buzz

                    Pinterest Enhances Marketing Efficacy With Expanded Direct Links

                    Pinterest Enhances Marketing Efficacy With Expanded Direct Links

                    Meta’s EU Subscription Model Faces Legal Challenge Over Privacy Concerns

                    Meta’s EU Subscription Model Faces Legal Challenge Over Privacy Concerns

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                    • ADVERTISING
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                      • Display Advertising
                      • OOH Advertising
                      • Paid Search
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                      Mars Revamps Classic Ads For Eco-Friendly Messaging

                      Mars Revamps Classic Ads For Eco-Friendly Messaging

                      Las Vegas Kicks Off ‘Excessive Celebration’ Campaign For Super Bowl LVIII

                      Las Vegas Kicks Off ‘Excessive Celebration’ Campaign For Super Bowl LVIII

                      Microsoft Advertising Unveils Essential Holiday Season Marketing Playbook

                      Microsoft Advertising Unveils Essential Holiday Season Marketing Playbook

                      Michelob Ultra’s AI-Driven Formula 1 Nostalgia Race

                      Michelob Ultra’s AI-Driven Formula 1 Nostalgia Race

                      Instacart Innovates Digital Sell Sheets For Enhanced Brand-Retailer Connection

                      Instacart Innovates Digital Sell Sheets For Enhanced Brand-Retailer Connection

                      Chili’s Revamps Iconic Jingle With Boyz II Men For TikTok Generation

                      Chili’s Revamps Iconic Jingle With Boyz II Men For TikTok Generation

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                      • MARKETING
                        • All
                        • Content Marketing
                        • Digital Marketing
                        • Digital Strategy
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                        Birdeye Launches Advanced Analytics Suite For Enterprises

                        Birdeye Launches Advanced Analytics Suite For Enterprises

                        Ronaldo Hit With $1bn Lawsuit Over Binance Ads

                        Ronaldo Hit With $1bn Lawsuit Over Binance Ads

                        Perplexity Launches Cutting-Edge Online LLMs

                        Perplexity Launches Cutting-Edge Online LLMs

                        Apple Contemplates Ending Goldman Sachs Credit Card Partnership

                        Apple Contemplates Ending Goldman Sachs Credit Card Partnership

                        Google To Delete Accounts After Two Years Of Inactivity

                        Google To Delete Accounts After Two Years Of Inactivity

                        Evernote Introduces Restrictive Changes To Free Plan

                        Evernote Introduces Restrictive Changes To Free Plan

                        Trending Tags

                        • SEO
                          Google Wraps Up Mobile-First Indexing Initiative

                          Google Wraps Up Mobile-First Indexing Initiative

                          Google Bolsters STEM Learning With Search And Lens Upgrades

                          Google Bolsters STEM Learning With Search And Lens Upgrades

                          Ahrefs To Drop Top 15% Data-Consuming Legacy Subscriptions

                          Ahrefs To Drop Top 15% Data-Consuming Legacy Subscriptions

                          Google Unveils AI-Powered Image Generation In Search

                          Google Unveils AI-Powered Image Generation In Search

                          Google Unveils SEO Made Easy YouTube Series For Enhanced Website Performance

                          Google Unveils “SEO Made Easy” YouTube Series For Enhanced Website Performance

                          Wix Integrates IndexNow For Fast Indexing

                          Wix Integrates IndexNow For Fast Indexing

                          Trending Tags

                          • OPINION
                            Revealing Asia And Europe’s Divergent Marketing Strategies

                            Revealing Asia And Europe’s Divergent Marketing Strategies

                            Emphasizing Comfort And Delight

                            How Is Marketing Changing In Modern Times?

                            Unleashing The Power Of Interactive Content

                            Unleashing The Power Of Interactive Content

                            Emphasizing Comfort And Delight

                            Emphasizing Comfort And Delight

                            What Is Happening To Gen Z_

                            What Is Happening To Gen Z?

                            The Unbelievable Marketing Mastery Behind _The Shed at Dulwich_

                            The Unbelievable Marketing Mastery Behind “The Shed at Dulwich”

                            Trending Tags

                            • LEADERS
                              Noel Hamill

                              Noel Hamill

                              Lindsey Gamble

                              Lindsey Gamble

                              Abdelrahman Fathalla

                              Abdelrahman Fathalla

                              Nasim Soltanpour

                              Nasim Soltanpour

                              Lilian Santini

                              Lilian Santini

                              Alan See

                              Alan See

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                              YouTube Revamps Ad Controls And Tests CTV Ad Formats

                              Ed Abbas by Ed Abbas
                              September 19, 2023
                              Reading Time: 2 mins read
                              YouTube Revamps Ad Controls And Tests CTV Ad Formats
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                              YouTube is set to roll out refined ad control options for its creators, alongside introducing new display formats tailored for Connected TV (CTV) to enhance the viewer’s experience on larger screens.

                              Starting November, the process for creators enabling ads within YouTube Studio is being streamlined, effectively automating ad placements within clips. YouTube explains this move by stating that rather than allowing creators to choose specific ad formats (like pre-roll, post-roll, skippable, and non-skippable), the platform will now decide which ads to display based on its internal audience matching metrics. This, YouTube suggests, will “extend best practices within the creator community and optimize creator revenue.”

                              The motive behind this shift is to alleviate the confusion often experienced by creators, both new and seasoned, when deciding on the best ad format for their videos. Instead, when ads are turned on, any format could potentially be shown. However, to ensure a balanced viewing experience, YouTube will employ several criteria, like viewer ad exposure time and ad frequency during a video. Still, creators maintain complete control over mid-roll ads, being able to either manually select or automate ad breaks.

                              For existing content, current ad settings will remain unaffected. Nevertheless, any alterations to a video’s monetization settings in the future will be limited to turning ads either On or Off. Notably, recent data reveals that most creators should find this transition seamless, given that over 90% of monetized long-form videos already employ a combination of the said ad formats.

                              Interestingly, an experiment in early 2023 indicated that creators utilizing non-skippable ads alongside other formats experienced over 5% more ad revenue, while those with pre-roll ads enabled saw an impressive 15% ad revenue surge.

                              Additionally, YouTube is expanding ad capabilities on live streams. Creators now have enhanced control over mid-roll ads. For instance, they’ll receive a 60-second countdown before a mid-roll ad shows, with an option to skip. A “Delay ads” button will be introduced, allowing creators to defer mid-roll and live display ads by 10 minutes. Furthermore, YouTube Analytics will soon feature detailed revenue insights for live streams and their replays.

                              Finally, long-form video creators will soon enjoy a third option to enhance their mid-roll ad revenue. By combining YouTube’s automated ad break recommendations with manual ad breaks, YouTube’s system can select the most suitable ad display time, providing mutual benefits for creators and viewers.

                              YouTube’s refined ad strategies reflect its commitment to offering an optimized advertising ecosystem. By balancing creator needs with viewer experience, the platform aims to boost monetization opportunities while maintaining user engagement. The tweaks and tests highlight YouTube’s flexibility in adapting to changing viewer habits and market trends.

                              Tags: CTVYouTube

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