According to a press release, Chick-fil-A’s “burger-slinging nemesis” is the target of “Code Moo,” a digital game that uses its cow mascots to improve its rewards program.
With over 50 million members, Chick-fil-A is expanding its loyalty program by launching a new online game called Code Moo. Members are given the task of taking down the made-up Circus Burger establishment to win free burgers. A Code Moo Sweepstakes for rewards like free food or a trip to the 2024 College Football Playoff National Championship is also included in the game.
The Chick-fil-A Cow Collection, which includes themed retail products including beach towels, paddle ball toys, belt bags, and visors, was also just published. As third-party cookies expire, the new initiatives attempt to strengthen the rewards program and gather useful consumer data.