Constant Contact, a renowned digital marketing and automation platform catering to small businesses and nonprofits, has announced an innovative partnership with technology giant Square.
This integration is designed to streamline sales and marketing processes for businesses utilizing Square’s Point of Sale technology, facilitating post-sale marketing initiatives to boost customer loyalty seamlessly. Constant Contact’s app is now readily available in the Square App Marketplace, offering a user-friendly experience for Square sellers.
Stephanie Ting, CSO at Constant Contact said “Small businesses are looking for tools that help them understand customer behavior and quickly take action. By integrating with Square, we’re combining the power of two industry-leading platforms to help our customers gain new insights and drive business growth with the tools they use every day. This partnership exemplifies our commitment to innovating and providing SMBs with practical and time-saving ways to send effective marketing messages to customers and grow their revenue.”
The integration empowers Constant Contact users to effortlessly sync customer contact details and relevant information from Square directly into their Constant Contact accounts. Moreover, businesses can easily incorporate products into their email campaigns, facilitating sales growth without the hassle of manual data imports or complex sales platforms. This efficient system not only saves valuable time for businesses but also enables them to capitalize on recent buyer behavior, crafting targeted marketing messages tailored to engage and convert high-potential customers effectively.
Vijay Vachani, Global Head of Partnerships at Square stated “Square’s integration with Constant Contact enables sellers to build deeper relationships with their customers so they can drive loyalty and repeat visits, while also attracting new buyers for increased sales. We know that one of the biggest challenges sellers face is marketing and increasing awareness. Together, Square and Constant Contact are meeting this need by ensuring sellers have access to data-driven marketing tools that help them generate demand, engage with their customers, and grow their businesses.”
In addition to benefiting Constant Contact users, Square’s vast network of millions of sellers gains access to Constant Contact’s robust suite of tools for list expansion and advanced reporting. This collaboration aims to elevate marketing efforts for Square sellers, driving increased sales and business growth through enhanced customer engagement strategies.
The partnership between Constant Contact and Square signifies a strategic move to empower small businesses with streamlined sales and marketing solutions. By combining Square’s robust Point of Sale technology with Constant Contact’s expertise in digital marketing automation, businesses can unlock new avenues for growth and cultivate lasting customer relationships, ultimately driving sustainable business success.
