In a print and out-of-home campaign for Canada, No Fixed Address simplified the Big Mac and McMuffin to their basic ingredients.
Minimalism
In a campaign that played off the legendary prominence of the McDonald’s brand, No Fixed Address and DoorDash cooperated to simplify the menu items. It was crucial to have close bonds with one another.
Digital OOH activations created by Plaxton’s usage of 200-color tables from photos of food enabled movement and animation without the need for slogans, taglines, or deal language.
