Drift has just released an API integration with OpenAI‘s ChatGPT for a limited number of their customers. The integration will help B2B marketers and sellers.
Drift AI Integration
As a first step, the new integration will allow AI-suggested answers in live chat. This will allow sales staff to answer complex consumer questions without leaving the conversation.
The AI will propose a response for the sales rep to utilize. If the salesperson isn’t satisfied with the suggested reply, they can make adjustments before sending it or delete it altogether and get a new one. New sales representatives can learn how to reply appropriately and in the relevant brand tone through genuine answers.
In a press release, Matt Tippets, Senior VP at Drift said: “The buzz around ChatGPT, and the widespread experimentation that followed, has only underscored that conversation-based AI is paving the way of the future. But, it needs to be tailored to solve meaningful business challenges. With Drift’s ability to use Conversational AI to contextualize responses that augment the efforts of human teams, we’ve created a feature that helps sales reps of all experience levels be more productive, particularly relevant now with pressure on during a more difficult economic climate.“.
