In a groundbreaking move, Drift, the conversational AI pioneer, is set to redefine the landscape of B2B marketing with the unveiling of three transformative products: Drift Engage, Site Concierge, and Bionic Chatbots.
These cutting-edge additions represent Drift’s unwavering commitment to innovation, particularly in the realm of artificial intelligence (AI), and foreshadow a future where brands can provide tailor-made, real-time experiences to each unique buyer.
Matt Tippets, SVP of Product at Drift said “We believe buyers should have consumer-like control of their experience at every stage of their journey. Brands need to anticipate buyer needs and then deliver easy, personalized experiences to build trust and enduring relationships. AI makes this possible at scale and when done right, can make buyer journeys feel more human. Today’s announcements were informed by the voice of our customers and influenced by leading market trends. We are introducing entirely new ways to create engaging customer experiences, one conversation at a time.”.
When Drift pioneered Conversational Marketing in 2015, personalization was limited, and chatbots represented the gold standard for reducing friction in the B2B buying process. As Drift expands its offerings with proprietary AI, generative AI, deep integrations, and enhanced conversational data, the company is poised to revolutionize the entire customer experience. The latest announcements mark a significant stride toward realizing this ambitious product vision.
Site Concierge: This innovative platform creates multifaceted, tailored digital experiences for each website visitor, enhancing engagement, conversions, and pipeline generation. By harnessing AI to gain a holistic understanding of site visitors, Site Concierge moves beyond traditional chatbots, enabling visitors to find answers and tools precisely when needed. It includes a suite of apps, from Meeting Scheduler to Content Recommendations and GPT search, which offer personalized recommendations and pathways throughout the site experience. This ensures that website visitors receive the personalized omnichannel experiences they expect, bolstering marketing teams’ pipeline quality.
Bionic Chatbots: Traditional chatbots have served their purpose, but evolving buyer expectations and complexities necessitate a new approach. Drift’s Bionic Chatbots leverage generative AI, securely trained for each customer, to facilitate more accurate and efficient conversations with minimal marketer intervention. These chatbots instinctively identify sales intent and lead qualification, effectively marrying demand generation processes with GPT-driven conversations for the benefit of both buyers and brands.
Drift Engage: Tackling the challenge of anonymous website traffic, Drift Engage, powered by Lift AI, automatically gauges the real-time intent of every visitor. This enables the delivery of personalized experiences even for anonymous visitors. By utilizing machine learning for segmentation and targeting, brands can cater to the unique needs of every site visitor, boosting conversions and transforming high-intent website visitors into loyal customers.
This trio of game-changing innovations from Drift signifies a momentous leap forward in the realm of conversational marketing, empowering brands to forge deeper connections with their audience and unlock unprecedented growth.
Drift’s latest AI-powered innovations signal a transformative shift in the world of conversational marketing. By embracing AI-driven personalization, the platform is taking marketing to new heights.
The ability to provide curated, real-time experiences to every visitor, including anonymous ones, is a game-changer for brands seeking to boost engagement and drive conversions. Drift’s forward-thinking approach aligns perfectly with the evolving needs of modern marketing, offering a glimpse into the future of B2B marketing where the customer experience reigns supreme.
