Thanks to the new partnership. which offers new features and integration, marketers will be able to run efficient and effective campaigns throughout 90% of the premier video ad market provided by FreeWheel.
Video Ad Ecosystem
Using blockchain technology, BLOCKBOARD, a programmatic 2.0 technology utilizing new protocols, verifies each ad request in advance, screens every new impression (above or below the fold), and guarantees accurate, waste-free results for every advertising campaign.
Matt Wasserlauf, Co-Founder and CEO of BLOCKBOARD said in a statement “The rise and interest in CTV and all the great content that is available on this platform also comes with an additional challenge: to create, build and maintain trust across the ad ecosystem. Our clients partner with us to drive better business results, and working with FreeWheel provides the most direct and trusted path to that inventory and ensures that their advertising journey begins with quality content and quality impressions.”.