Google is supercharging the online shopping realm with enhanced AR tools, enabling shoppers to virtually try on hair colors via mobile browsers and allowing brands to advertise through AR Beauty ads.
Three years since its initial foray into AR beauty features, Google’s tools have consistently empowered shoppers in product decisions. Notably, there’s a marked 10% uptick in user engagement with beauty products when AR elements are in play.
Now, Google is broadening its AR spectrum, integrating these features into mobile browsers and rolling out novel tools to simulate hair color and foundation experiences, ushering in a new advertising avenue for beauty brands.
The newly introduced AR category focuses on hair color, offering shoppers a virtual visualization of various shades, initially from the L’Oreal brand repertoire. Other notable brands, such as Splat and Revlon, are soon to join this AR platform.
Foundation enthusiasts aren’t left behind, with Google’s tools providing both a personal virtual try-on option and a vast selection from 148 diverse models. The procedure is simple: search, select, and tap “try on“.
With ongoing advancements, Google’s AR features are infiltrating broader platforms. Beyond the primary Google app, these AR tools are now available across all mobile browsers in the U.S. The near future also promises the inclusion of AR lip and eye makeup utilities on the mobile web.
Google’s continuous AR advancements are not merely technological marvels; they are pioneering a transformative online shopping landscape. As AR becomes an integral facet of beauty shopping, it promises enriched interactions and enhanced decision-making for brands and shoppers alike.
