In a visionary move, Olyns, renowned for its AI-driven recycling and retail media network, has embarked on a partnership with Screenverse, Inc., a dominant player in the ad management arena. This collaboration paves the way for media purchasers to effortlessly scout and secure ads on Olyns’ burgeoning media network in key DMA zones, notably the Bay Area, Los Angeles, and Atlanta.
Underpinning Olyns’ offerings are its recycling RVM Cubes that double as a retail media nexus. Boasting 55-inch HD video panels, these platforms not only offer advertisers a vibrant display canvas but also present consumers with a hassle-free recycling conduit. This dual-purpose interface allows brands to kindle potent interactions with customers at key retail entry points. Additionally, it accords them the privilege to be associated with a progressive media podium ardently furthering the plastics circular economy. Olyns’ chief aim is embedding these recycling Cubes across daily life touchpoints like supermarkets, pharmacies, shopping complexes, and fuel stations, ingeniously coupling the appeal of location, aesthetic, monetary incentives, and game mechanics to metamorphose recycling into an intrinsic part of daily life.
David Weinfeld, Co-Founder and CEO of Screenverse, the helm at Screenverse, elucidated, “By opting for the Olyns network, our clientele finds a golden avenue to align their ethos with sustainability in a prominent framework. Our alliance with Olyns resonates with our passion for forward-thinking entities that enrich customer engagements at critical retail junctures and concurrently democratize the recycling movement across the nation.”
The ingenious business paradigm Olyns has sculpted brings manifold gains. Retail allies enjoy augmented footfalls, a slice of the advertising revenue pie, and a streamlined recycling package. Advertisers, on the other hand, find a fertile ground to woo customers in-store, burnish their green image, and foster customer allegiance. Lastly, the consumers relish the ease of recycling, redeeming bottle deposits (in pertinent jurisdictions), and clinching lucrative incentives.
Phillip Stanger, Co-Founder and CEO of Olyns, shared his vision, “We’re on a mission to change people’s perceptions of recycling. Our partnership with Screenverse continues our momentum as we build a 21st century recycling network to change consumer recycling habits and enhance the commercial interests and sustainability profile of our brand and location partners.”
As a fruit of this Screenverse association, Olyns’ ad slots will find a presence on premier media platforms, including Vistar, Place Exchange, Hivestack, and Broadsign Reach. Ad sales will harness the potential of Open Direct, Open Exchange, and Private Marketplaces.
In an era where sustainability isn’t just a buzzword but a clarion call, Olyns’ progressive steps are commendable. By intertwining AI, recycling, and advertising, they’ve hit a sweet spot. Their alliance with Screenverse promises to amplify this innovative model, potentially ushering in a new chapter in sustainable advertising.