The first half of the retailer’s fiscal year saw revenues of £129.79m, down from £142.9m the previous year. Income fell from £16.2m to £6.3m, a reduction of 80%.
Driving frequency
Due to a decline in marketing expenditures and a rise in the popularity of brick-and-mortar stores, Hotel Chocolat is shifting its emphasis back to its stores as its primary sales channel.
Because of its loyalty program and Velvetiser system, Hotel Chocolat has seen a 13% increase in its consideration score from October 2020 and a 4% increase from the previous year.
