In a new TikTok campaign intended for Gen Z users, Ikea is turning college memories into anime art.
With a slice-of-life series on TikTok that features varied characters overcoming the difficulties of college life while using Ikea’s organized tools, Ikea is promoting its storage solutions. The anime-styled series attempts to appeal to Gen Z viewers and highlight the complexity and beauty of everyday life.
The 45-second videos, which feature a lo-fi soundtrack, encourage viewers to “Find Your Slice of Life This Semester.” The optimistic shorts portray an idealized yet recognizable picture of student life, with Ikea goods smoothly blending into the settings. Customers will be able to immerse themselves even more in the plot thanks to the manga.
Ikea’s convenience-focused approach to the campaign distinguishes it from other back-to-school advertisements and speaks to Gen Z’s desire for space-saving options.