Snapchat is opening a new chapter in the world of augmented reality (AR) creation by introducing Lens Creator Rewards. This innovative program invites AR creators, developers, and teams to earn for crafting top-performing Lenses on Snapchat, cementing a commitment to support and reward creativity within the global AR community.
The remarkable success of AR on Snapchat is illustrated by the numbers: more than 3 million Lenses have been created by a community of over 300,000 AR creators, garnering over 5 trillion views! Lens Creator Rewards aims to capitalize on this thriving ecosystem, fostering further growth and innovation.
Every month, the program is set to reward a Lens Creator with up to $7,200 for their standout Lenses in markets including the United States, India, and Mexico. Open to both new and current Lens Studio community members from nearly 40 countries, participation involves building Lenses and checking eligibility via Lens Studio.
Snapchat’s journey with AR has been marked by exciting collaborations, creative experimentation, and forward-thinking initiatives like the GHOST Innovation Lab and the Spectacles creator program. Lens Creator Rewards adds a new dimension, unlocking financial incentives and opportunities for creators to unleash their imagination and contribute to the dynamic landscape of AR.
The introduction of Lens Creator Rewards by Snapchat is a testament to the platform’s dedication to nurturing creativity and innovation within the AR space. As marketers, we recognize the ever-growing importance of AR in enhancing customer engagement and offering immersive brand experiences. Snapchat’s initiative not only motivates creators to excel but also signals an encouraging trend towards recognizing and monetizing creative talent.
This investment in the AR community is likely to spur further advancement in the field, providing marketers with more sophisticated and engaging tools to connect with audiences. It’s a win-win scenario that champions creativity, empowers creators, and elevates the entire digital marketing landscape.
