Jasper, renowned for its AI copilot solutions in marketing, is revolutionizing the industry with the introduction of its Solutions Partner Program. This groundbreaking initiative is designed to integrate AI functionality seamlessly into marketing workflows, marking a significant shift from traditional hours-based billing to a value-based pricing model.
The program, already in a pilot phase, collaborates with marketing service providers to refine their AI strategies and develop in-house expertise. Participants receive training on Jasper’s copilot, focusing on standards for security and responsible AI use.
Once certified, agencies become official Jasper partners, eligible for a revenue-sharing model that offers up to a 50 percent share for client referrals who become Jasper business customers. Jasper also plans to leverage this network of solution partners when recommending agencies proficient in AI strategy to its customers.
Al Biedrzycki, Director of Partner Marketing at Jasper said “Marketing agencies have always been early pioneers in emerging technologies, and we’ve seen them lead the discourse in responsible AI as well. But this isn’t just a new tool, AI will mean major shifts in how marketing agencies structure their work, charge for their services, and advise companies. We’ve found a collection of early leaders who are shaping how the future marketing agency will operate and are excited to launch a program that could be a model for how the agency world evolves.”.
A key feature of the program is its encouragement of a value-based service approach. Agencies utilizing generative AI have reported a 50% increase in work efficiency and a similar improvement in content production margins. By incorporating Jasper’s AI technology, these agencies can more closely align with clients’ brand voices and messaging, rooting all content in the client’s specific style guide and core company knowledge.
This program offers a comprehensive opportunity for marketing service providers. As the business world grapples with understanding AI’s value, Jasper Solutions Partners will be instrumental in navigating this evolving landscape. They will offer vital support in implementing and optimizing Jasper’s platform, aligning it with businesses’ brand voices, and delivering AI-driven marketing outputs.
Andrew Au, Managing Partner at Intercept, said “We are thrilled to put Jasper at the center of our AI offerings. As an agency that specializes in the tech sector, we knew early on that AI would transform marketing, and that mastering it would require the fusion of human ingenuity and AI-assisted production. With Jasper, we can do just that, delivering higher-impact marketing content for our clients with efficiency, precision and scale.”.
Moreover, human-led services like brand strategy, style guide creation, and technical implementation remain crucial. With the marketing industry, particularly SEO, poised for significant changes, agencies can guide businesses through these transformations.
The launch of the Solutions Partner Program has already seen the enlistment of over 20 certified partners, including notable names like Intelligent Demand, Intercept, and The Pedowitz Group.
Jasper’s Solutions Partner Program represents a significant leap in how marketing agencies can harness AI for more efficient and effective service delivery. This initiative not only boosts productivity but also aligns with modern marketing needs, emphasizing value over traditional billing models. It paves the way for agencies to stay ahead in a rapidly evolving digital marketing landscape.