Lovehoney’s Masturbation May billboard ad invites individuals to “Scream your own name” and “shout about” their sexual satisfaction.
Westfield Stratford City
Lovehoney will display digital billboard posters at Westfield Stratford City from 7 pm till midnight. The ASA-compliant ad discreetly balances its sex-positive message.
Friederike Lewin, Lovehoney’s worldwide communications and PR leader, said the firm intended to “remind everyone that the journey to sexual happiness starts with ourselves”.