Meta has adjusted its “Made with AI” labels to “AI Info” to reduce confusion about these indicators in user feeds. Some Facebook and Instagram users expressed dissatisfaction with the “Made with AI” tags on their uploads, especially when only minor digital retouching was involved. In response, Meta has updated the tag to “AI Info” for better clarity.
Meta explained that the “Made with AI” labels were used for AI-generated video, audio, and images based on industry signals or user disclosure. The revised “AI Info” label aims to provide a more accurate representation. For photorealistic images created using Meta AI, the label “Imagined with AI” will continue to be used.
Meta’s strategy for labeling AI-generated content involves industry-standard indicators and self-disclosed information. However, there have been mismatches between these labels and user expectations. Minor AI modifications, such as retouching tools, were often tagged “Made with AI,” which led to some confusion. Meta is collaborating with industry partners to refine this process and improve label accuracy. The updated “AI Info” label across Meta’s apps will offer more detailed information when clicked.
Feedback from the Oversight Board has influenced Meta’s revised approach to manipulated media on Facebook, Instagram, and Threads. Meta’s policy review, incorporating public opinion surveys and consultations with experts, has also informed these changes. The goal is to reflect the diverse range of content and provide context through updated labels.
Meta’s commitment to transparency is evident in these updates, showing an effort to balance technological advancements with user expectations.
