Generative technologies are reshaping how we connect and express ourselves. A recent unveiling at Connect highlighted breakthrough AI tools that amplify creativity and connectivity.
One of the standouts is the AI Stickers, now allowing users to generate tailored stickers using Llama 2 technology and the foundational Emu image generation model. This feature, soon available for select English-language users on WhatsApp, Messenger, Instagram, and Facebook Stories, creates unique stickers from text prompts in mere seconds.
AI also takes center stage in image editing. Upcoming features on Instagram, Restyle and Backdrop, employ the Emu technology. While Restyle gives users the ability to redefine images with descriptions like “watercolor” or “collage from magazines and newspapers, torn edges”, Backdrop can relocate images to new settings such as “in front of a sublime aurora borealis” or “surrounded by puppies”. Emphasizing transparency, these AI-crafted images will have distinct markers to differentiate them from human creations.
Ensuring a holistic experience, Meta AI has been introduced as an intuitive assistant across WhatsApp, Messenger, and Instagram, with imminent integration into Ray-Ban Meta smart glasses and Quest 3. This dynamic assistant, rooted in Llama 2 technology and cutting-edge large language model (LLM) research, pulls real-time data via a Bing partnership.
Not just stopping at Meta AI, there’s a galaxy of 28 AIs in the offing. These aren’t your usual digital entities; they are conceptualized with distinct personalities, opinions, and narratives. Making these AI personalities more relatable, partnerships have been forged with cultural icons and influencers, who’ll personify them. Users can delve deeper into these personas through their individual Instagram and Facebook profiles.
The fusion of AI in communication platforms is a game-changer for marketers. The tools not only foster enhanced user engagement but also provide a fresh avenue for brand promotions and immersive storytelling.
