Meta has been developing new machine learning-based ad targeting models to deliver more relevant ads to each user without requiring as much personal usage insight amid changes to online data collection.
Lattice
The new ad delivery method, dubbed “Meta Lattice,” considers a wide variety of factors to make more accurate predictions about how users will react to advertisements.
To better understand individual activities and predict likely ad interest, Meta’s Lattice ad targeting technology can take in a wider array of data points. It can contextualize longer-term ad exposure and generalize learnings across domains and objectives.
