In early 2023, Microsoft forecasts which categories will see an uptick in ad clicks.
Microsoft Advertising Insights Predictions
Microsoft predicts three types of products that will see a rise in ad clicks in the coming year and offers advice on how to optimize campaigns accordingly.
Opeepl conducted global survey found that the most common resolution for the new year was to improve one’s health through changes in eating and exercise habits.
In light of emerging health care trends, Microsoft Advertising discusses how to improve marketing efforts for the three most important product categories.
Healthier Food Options
Microsoft Advertising forecasts that the week of January 14 will see a 20% increase in organic food ad clicks compared to the same week in December.
Sports and Fitness Apparel
Searches for sportswear are expected to increase starting in early December and continuing through January, according to Microsoft Advertising.
Fitness and Nutrition
It’s reasonable to assume that 2019 will bring an increase in interest in health, exercise, and diet-related topics.