Bing Chat, Microsoft’s latest search agent powered by OpenAI’s GPT-4, “explores” and includes advertisements in its responses.
Ads In AI
Microsoft is looking into new ways for publishers to distribute their content that will bring in more eyeballs and dollars. There have been reports of advertisements, albeit they have not yet been made available to all users.
The user should realize they are being promoted and has the option to switch to unsponsored results. Companies should think about how advertising might be better integrated into the light of consumers’ growing wariness of more deceptive commercials.