YouTube revealed during the YouTube Newfront presentation hosted by IAB NewFronts that it’s introducing new ad formats for YouTube Shorts.
YouTube Shorts Ads
By integrating different types of advertisements, such as skippable and non-skippable ones, Google AI helps video reach campaigns reach more people. The upgrade allows advertisers to target active users by uploading a 60-second vertical video.
According to YouTube’s blog post, Paramount+ was one of the first advertisers to test out the platform’s newest iteration of video reach campaigns. The new movie, “At Midnight,” was advertised on YouTube’s in-feed, in-stream, and Shorts ad formats. According to a blog post by YouTube, Paramount+‘s recent advertising strategy “drove higher efficiencies and higher ad recall” than simply using in-stream commercials.
YouTube announced YouTube Select, a targeting solution for marketers to create content packages and increase audience engagement, will soon be available for Shorts. This will allow commercials to be shown alongside trending and useful micro-content from major brands. Later this year, you’ll be able to check out YouTube Select’s Shorts library.
