YouTube Shorts Ads
By integrating different types of advertisements, such as skippable and non-skippable ones, Google AI helps video reach campaigns reach more people. The upgrade allows advertisers to target active users by uploading a 60-second vertical video.
According to YouTube’s blog post, Paramount+ was one of the first advertisers to test out the platform’s newest iteration of video reach campaigns. The new movie, “At Midnight,” was advertised on YouTube’s in-feed, in-stream, and Shorts ad formats. According to a blog post by YouTube, Paramount+‘s recent advertising strategy “drove higher efficiencies and higher ad recall” than simply using in-stream commercials.
YouTube announced YouTube Select, a targeting solution for marketers to create content packages and increase audience engagement, will soon be available for Shorts. This will allow commercials to be shown alongside trending and useful micro-content from major brands. Later this year, you’ll be able to check out YouTube Select’s Shorts library.