The new campaign “Get a Doctor Who Gets You” employs approachable comedy to highlight the benefits of Zocdoc features like real patient reviews in helping new patients find the perfect doctor for them.
Goal of Zocdoc New Campaign
The creative inspiration for the advertisement comes from Zocdoc’s stated goal of putting the patient in charge of their healthcare. The three ads listed below, each focus on a different, yet universally familiar, circumstance from the patient’s point of view which makes it unique and helps connect with the new audience or a personal level.
The campaign was launched by Zocdoc marketing agency 72andSunny in Dec 26, 2023 and it’s expected to run across many digital and tradition channels in 2023.