In an effort to help businesses interact with the TikTok audience, the company has added a new feature to its Effects House augmented reality production tool that will promote brand/creator collaborations.
AR Campaigns
Branded Effects, a new kind of collaboration on TikTok, will allow businesses to take use of augmented reality (AR) effects, which have the potential to significantly increase user engagement.
Branded Effects allow for extensive personalization with branded components, such as calls to action and audience segmentation.
Users can make their own virtual reality effects with the help of TikTok’s Effect House platform. Seventy-two percent of Snapchatters use the app on a daily basis, and a growing number of apps are adding augmented reality features.
