TikTok users are increasingly showcasing their interest in sports and athletic identities on the app, which is no surprise given its popularity among younger groups.
New Report
The latest sports trends and tips for marketers to capitalize on them are detailed in a report released by TikTok. Tips on content options, ad tools, and the types of content that sports fans like to watch are included, as well as an overview of the most popular sports videos in the app.
The major trend notes alone make the guide’s download worthwhile.