In an exciting move, ODK Media, a leading media group catering to the Asian American and Pacific Islanders (AAPI) community, is set to introduce its new ad-supported ‘Standard‘ plan for OnDemandKorea, their flagship Korean streaming service, starting from October 5th. This wallet-friendly plan, priced at just $7.99 per month, aims to provide outstanding value to subscribers.
Recognizing the evolving market landscape, OnDemandKorea is expanding its subscription options by introducing the ‘Standard‘ plan and the ‘Family’ plan.
The ‘Standard‘ plan represents a game-changing hybrid service, offering users a carefully curated blend of ad-free premium content along with some lightly ad-supported content. With an average ad viewing time of just 4-5 minutes per hour, the ‘Standard‘ plan slashes the subscription cost by 40% compared to the current Premium plan, effectively addressing both ad-related concerns and pricing considerations.
The ‘Family Plan‘ is designed for multi-member households, allowing up to four concurrent users to explore OnDemandKorea’s extensive content library.
In addition to these exciting developments, OnDemandKorea has made significant strides by launching its free, ad-supported streaming television channels known as ‘ODK Channels.’ These channels include more than 20 options, spanning live news, sports, reality shows, and more.
While the current lineup of ODK Channels remains accessible to all types of membership users, upcoming channels like Washington Post, Sports Highlights, and K-POPCORN will provide added diversity and exclusivity to Premium and Family plan subscribers.
Young Cha, CEO of ODK Media, stated: “Balancing ad loads and subscription fees to cater to our users’ needs has been a meticulous journey. We rigorously analyzed user feedback and behavior data to craft a plan specification that resonates with our audience.”.
OnDemandKorea’s introduction of the ‘Standard‘ plan at such an attractive price point demonstrates a keen understanding of market dynamics and user preferences. This move not only addresses the need for affordability but also offers a unique blend of ad-supported and premium content.
By diversifying their offerings and catering to families with the ‘Family Plan,’ they’re positioning themselves as a versatile streaming service, capable of meeting a wide range of viewer demands. Additionally, the expansion of ODK Channels, including premium options, adds further value to their subscription plans, making OnDemandKorea a compelling choice in the streaming landscape.