The most famous singer in the world will be included in an upcoming campaign, as outlined by Todd Kaplan.
Pepsi, Bad Bunny, and Apple Music
To gain access to three free months of Apple Music, consumers can “Press Play On Summer” with Pepsi and Bad Bunny soft beverages. By teaming up with Apple Music and the most-streamed musician in the world, Bad Bunny, PepsiCo is expanding its “Press Play on Summer” promotion.
The use of QR codes is a component of the company’s dedication to phygital media.