This partnership between Pinterest and Dotdash Meredith will last a full year and will bring to the platform almost 200 original and exclusive videos.
Pinterest and Dotdash Meredith Partnership
As one of Pinterest’s biggest content partners, Dotdash Meredith has over 20 accounts on the platform covering many categories such as cuisine, fashion, beauty and general lifestyle, representing brands such as Serious Eats and Martha Stewart that collectively receive over 90 million unique views each month.
Nadine Zylstra, Global Head of Programming and Originals at Pinterest said: “There are few partners who understand the moments and trends that bring people to Pinterest better than Dotdash Meredith. Whether bringing a recent tablescapes trend to life or helping Pinners chef up the perfect sandwich for the season, these series will inspire Pinners to create a life they love.”.
Heather Menicucci, SVP, Video at Dotdash Meredith said about the partnership: “We have a long history of producing short-form informative, relevant and inspiring video content across our brands, and are really excited to create these unique Pinterest-first video series to help Pinners in those ideal moments of exploration.”.
Pinterest has been increasing its focus on strategic alliances. Earlier in March, the company announced a content partnership with CNE.