In the recent “Pinterest Presents” advertiser event, Pinterest rolled out a suite of exciting new ad tools and creative displays. One of the key highlights was the expansion of the “Premiere Spotlight” ad unit. Previously, this feature allowed brands to dominate the app’s Search page with top-of-feed ad placements. The latest update now allows for these eye-catching ads to be displayed prominently within user home feeds, promising amplified brand visibility.
These expansive home feed Showcase ads are designed as large tiles, ensuring they capture user attention instantly. While they come with a steeper price tag, they might be an ideal fit for major brands eager to introduce new products tailored to Pinterest’s user base.
But the innovations don’t stop there. Pinterest introduced “Showcase” and “Quiz” ads to amplify in-app engagement. With Showcase ads, users can engage with a brand’s promotions by swiping through for an enhanced understanding of the product. These can effectively be used to feature guides or explanatory content to provide context to products. On the other hand, Quiz ads add an interactive layer, prompting users with pertinent questions. Brands have the flexibility to add up to three questions, crafting a delightful experience that engages users and offers tailored recommendations, nudging them closer to a purchase.
In a strategic move to enhance traffic drive, Pinterest now incorporates direct links, a significant addition to the mobile deep-linking feature introduced in July.
The recent developments underline Pinterest’s commitment to offering brands diverse, engaging ad solutions. In an increasingly cluttered digital ad space, these fresh features can be instrumental for brands to cut through the noise and create meaningful interactions with potential customers.