Reddit, the popular online community platform, has announced an ambitious expansion to its interest targeting options for advertisers. Previously, advertisers had a palette of 66 interest categories to choose from. Now, that number is set to more than double, reaching a total of 152 categories. And if that wasn’t enough, the platform has hinted at introducing even more topics and subjects in the weeks to come.
This move is timely, especially with the holiday season just around the corner. Brands looking to optimize their ad reach on Reddit now have a broader spectrum of interests to align with. This expansion is not just about quantity but quality, as it aims to enhance the relevance of ads to the platform’s vast user base. In essence, brands no longer need to grapple with the intricate maze of Reddit communities or subreddits. Instead, by simply selecting from the expanded list of interests that resonate with their ad content, Reddit’s algorithms will ensure the ads find their way to the most relevant audiences.
Reddit’s decision to roll out this feature over the next few weeks keeps advertisers in anticipation. While no specific date has been flagged, the platform has assured that both new and ongoing ad groups will see the update once it’s live.
A representative from Reddit shed light on the rationale behind this move, stating, “Interest targeting has always been our flagship form of ad targeting. It’s paramount for us to offer our advertisers more precision and transparency in this domain. By refining and expanding our interest categories, we’re not just adding numbers but adding value.” The spokesperson further added a tip for advertisers, suggesting that they could maximize their campaign’s reach by enabling expansion, tweaking their bids, or by synergizing with other relevant interest groups or communities on the platform.
For those keen on delving deeper into this update, Reddit’s official announcement promises a comprehensive overview.