Reddit is amplifying its marketing education offering by launching an updated “Boost 2.0 Certification Program” as part of its “Reddit Ads Formula” platform. This new initiative succeeds the initial “Reddit Fundamentals” accreditation, promising more in-depth knowledge for advertisers.
The “Boost Certification Program” introduces 2-3 hours of fresh content, targeting both advertisers and agencies. It’s crafted for those keen on maximizing Reddit’s ad tools, features, and especially their creative campaigns.
The tailored learning journey accommodates participants based on their existing Reddit know-how, roles, and campaign goals. Upon completing the course, not only do participants earn a Reddit Ads Formula certification, but they also get the privilege to contribute a Reddit-sponsored donation to a charity through the “Karma Kash” initiative.
The course encompasses several key modules:
- Measurement on Reddit: This delves into Reddit’s first and third-party tools to gauge campaign success and measure its overall effectiveness.
- Auction Fundamentals: Insights on successful bidding, strategic budget allocation, and understanding factors that impact campaign outcomes.
- Optimize Performance: Here, the focus is on using data to refine campaign outcomes, make ad group-level alterations, and use best practices to enhance ads.
- Hack Your Creative: This module unveils unique creative strategies to resonate with Reddit’s vast array of communities.
- Find Your People: This module illuminates tactics for advertisers to actively mesh with Reddit communities and tailor their ads for more relevance.
- Launch Mode: This segment provides insights into testing strategies that help brands pinpoint creatives and messaging driving results on Reddit.
Harold Klaje, Chief Revenue Officer at Reddit said “Reddit Ads Formula has been key to educating the market on Reddit’s unique value proposition and these new certifications are in direct response to our partners wanting to deepen their expertise and understanding of Reddit. We know how beneficial this program can be for advertisers as they elevate their campaigns to be more strategic and impactful, so it’s exciting to evolve the program and bring more partners along on our journey.”.
Reddit’s decision to launch the “Boost 2.0 Certification Program” reiterates the platform’s commitment to facilitating advertisers in optimizing their campaigns. With the digital ad landscape evolving rapidly, such educational initiatives are essential to keep marketers abreast of platform-specific strategies and best practices.