Samsonite capitalized on the perception that the brand was one that their parents liked among Gen Z and millennial customers for its most recent summer campaign.
Travel Like Your Parents
The “Mad Men” advertisement for Kodak’s projector by Don Draper emphasizes the influence of nostalgia, as seen by the Samsonite campaign for “Travel Like Your Parents.” The ad, which was developed in collaboration with Iris, is centered on nostalgia travel, where customers look for earlier periods when people were closer to one another.
Samsonite wants to update its classic aesthetic while preserving its credibility as a reliable brand. The campaign positions the parents of the main character as aspirational trendsetters who were connected in an era before smartphone distractions by drawing on the wisdom and remarkable tales of previous generations.
A homage to the way travel memories were recorded is made by the Polaroid camera in the marketing images.
