Snapchat has launched Snap Sports Network, a virtual arena celebrating unconventional sports and friendly competition. This new initiative aims to connect Snapchatters with unique and entertaining sports content throughout the summer.
With an average of 180 million Snapchatters watching sports coverage monthly, Snap Sports Network offers a fresh and whimsical take on sports, encouraging users to explore and engage with niche events they might not have considered before.
The network will feature six high-energy episodes from July 19 to August 7, showcasing unconventional sports such as hobby horsing and professional pillow fighting, all captured by Snapchatters worldwide.
Snap Sports Network provides a platform for Snapchatters to not only watch these unique sports but also engage with them through special AR Lenses, available starting July 19 on Snapchat.
Snap Sports Network taps into the growing interest in unconventional sports, providing a fun and engaging way for Snapchatters to connect and explore new activities. By leveraging user-generated content and AR technology, Snap is creating an interactive and dynamic experience that stands out in the crowded sports media landscape.
