Splash, a renowned global event marketing technology company, has unveiled a groundbreaking development in the event industry: Attendance Insights. As the industry’s first predictive AI tool, Attendance Insights is poised to revolutionize how businesses plan and execute live, hybrid, and virtual events.
This innovative machine-learning tool is designed to predict event attendance and offer data-driven recommendations to enhance event ROI. It has been trained on hundreds of thousands of events hosted on the Splash platform over the past five years. By analyzing past performance data of a customer’s events and comparing it with similar events from other customers, Attendance Insights can accurately forecast attendance levels.
Kate Hammitt, CMO at Splash said “Over the past year, marketers were introduced to dozens of generative AI tools that have helped enhance everything from event agendas to content creation to promotional efforts. But none of these tools help event professionals actually get revenue in the room. Splash is changing that with Attendance Insights, the event industry’s first-ever predictive AI tool. It allows event marketers to easily understand the data behind their programs, and how to leverage that data to accelerate their organization’s event-led growth.”.
The tool considers various data points, including event type and format, page views, email engagement, guest list size, and the proximity to the event date. These factors collectively contribute to its predictive capabilities, enabling event organizers to make informed decisions and adjustments for optimal outcomes.
Attendance Insights represents just the beginning of Splash’s journey into AI-powered tools for event management. The company is committed to further investing in predictive AI technology, aiming to address the most pressing challenges faced by event professionals today. With this continuous innovation, Splash is set to provide its customers with cutting-edge solutions that streamline event planning and maximize returns.
The launch of Attendance Insights by Splash marks a significant technological advancement in the event industry. This predictive AI tool not only aids in forecasting attendance but also helps in strategizing for better event outcomes. Such innovations are crucial for event professionals seeking to leverage data and technology to optimize their events. Splash’s commitment to evolving its AI capabilities demonstrates a forward-thinking approach to meeting the ever-changing needs of the event planning sector.
