Google Ads Introduces Promising CTV Ads Features
Google has added tools to its Display & Video 360 platform for managing connected TV (CTV) advertising campaigns on platforms ...
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Tag: CTV
Giant TV Networks Partnership To Bring New Audience-Measurement Tech
Warner Bros, TelevisaUnivision, Fox, Paramount, and NBCUniversal launched a Joint Industry Committee (JIC) to bring cutting-edge audience metrics technology.
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Gamut and Waymark Partner To Expand AI CTV Ads To Local Advertisers
Gamut, an industry pioneer in CTV ads, and Waymark, an AI video editing platform, announced a partnership to bring their cutting-edge local advertising ...
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OMG And Albertsons Media Collective Partner To Enhance CTV Advertisement
For marketers to improve their ROI and their ability to target and monitor the effectiveness of CTV ads, Omnicom Media ...
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FreeWheel and BLOCKBOARD New Partnership To Enhance CTV
Thanks to the new partnership. which offers new features and integration, marketers will be able to run efficient and effective ...
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A 14.4% Expected Growth In 2023 For CTV Ad Spending
According to recent outlook study from the IAB, the rise of advertising spending is anticipated to slow down in 2023, ...
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