Puma Enlists Eco-Warriors in Its Youth Outreach Programs
Puma’s “Voices of a Re:Generation” initiative targets its younger customers with the goal of recruiting them to help the firm protect the environment.
Twitter’s New Branded Functionality
Advertisers will be able to generate greater interest in their products and start conversations about them with the help of Twitter’s Branded Features (Hashmojis, Hashfetti, and Custom Likes).
Google’s CEO Says Search Will Change Dramatically Over the Next Decade
Google CEO Sundar Pichai recently predicted that AI would drastically alter the search experience over the next decade in an interview with WSJ.
Google TV Now Has Over 800 Live, Free TV Channels
Google released an updated version of its smart TV operating system, Google TV, which is compatible with Google Chromecast devices and a wide range of TVs, with the goal of expanding access to legally-free streaming content.
Snap Inc. Adopts Rockerbox’s Marketing Analytics
With Snapchat’s recently announced partnership with Rockerbox, advertisers on Snapchat will have access to more information.