With its new Creative Challenge effort, TikTok will allow creators to pitch brands with their videos in hopes of commercial deals.
With the help of TikTok’s Creative Challenge program, creators can submit videos for brand challenges and win prizes based on their performance. The minimum age requirement for creators is 18, and they must have a US-based account with 50,000 followers. From each competition, brands can select up to 30 ad creatives, and the selected creators will receive a portion of the revenue.
Earning performance-based bonuses will increase your ability to make money. For TikTok celebrities and full-time content producers, the program might be a good alternative, although the revenue split might be constrained.